Paynet and KenCall announce Strategic Partnership during a Press Launch on Tuesday 19th October,2010

The business services market in Kenya is growing rapidly and today the Paynet Group and KenCall announced a strategic partnership that will create a unique set of services for the Kenyan and East African markets. By combining the strengths of Paynet's transactional services to the financial sector with KenCall's contact centre and analytical capability they are able to develop highly attractive services that can have an immediate and measurable positive impact on a customer's bottom line.

The launch was officiated by Bernard Matthewman Group CEO of Paynet and KenCall CEO Nicholas (Nik) Nesbitt who explained the intention and potential of the relationship. `The Information Age is moving beyond just storing and accessing data to a place where information is used more intelligently to drive the bottom line. This relationship combines the ability to use telephonic research and historical transaction data to analyse customer behavior and target the right products to the right people' said Nik Nesbitt. An example was given of the Card Services offered by Paynet who run a full back office for banks. `Through this relationship we can now offer the ability to target and sell cards to customers, provide a fully integrated customer care service, drive up card usage by relevant targeted marketing and even play a significant role in collections' said Bernard Matthewman, "Similar potential exists in many areas'.

Paynet and KenCall are examples of Kenyan businesses that have the ability to provide world class services and compete against foreign service providers. According to Nik Nesbitt this is because of the quality of their Kenyan employees and the fact that competing internationally ensures they stay competitive. `In partnering with Paynet we believe it takes two fantastic Kenyan organizations that have already earned the trust and confidence of the market and makes their offerings even stronger by working closely together to create real value added services' said Mr Nesbitt.